Chelsea Border

About

I'm currently building AirGarage. My focus spans data analytics and product + brand design, digging into the numbers to understand what's driving results, then shaping the automations, products, and experiences that move them.

I'm deeply inspired by the natural world and the sense that every thing has a platonic ideal, an essential form it's reaching toward. Plato drew the line between two makers: the painter, who only copies how a bed looks, and the carpenter, who builds a real one by understanding what a bed truly is. I try to build like the carpenter, which is why I love the full stack of design engineering, from data discovery through intuitive UX and visual identity to the APIs, pipelines, and frontends that bring complete ideas to life.